https://codexio.co.uk/insights/Plain-English guides on search, AI, websites and software from Codexio Design Studios.en-gbhttps://codexio.co.uk/insights/small-business-website-builder-honest-decision-framework/https://codexio.co.uk/insights/small-business-website-builder-honest-decision-framework/Fri, 16 Oct 2026 09:00:00 +0100We build bespoke websites for a living, so we're the last people a builder roundup would expect to say this: for many small businesses, a builder is the right call. Here's how to tell whether you're one of them — with the real numbers.SEOLocal businessPerformancehttps://codexio.co.uk/insights/google-rank-reviews-moves-map-pack-positions/https://codexio.co.uk/insights/google-rank-reviews-moves-map-pack-positions/Fri, 16 Oct 2026 09:00:00 +0100Google has never published a full list of local ranking factors, and most advice on this comes from firms selling review software. Here's what we actually see move map-pack positions.Local businessSEOhttps://codexio.co.uk/insights/structured-data-help-seo-three-verdicts-no-waffle/https://codexio.co.uk/insights/structured-data-help-seo-three-verdicts-no-waffle/Mon, 12 Oct 2026 09:00:00 +0100Structured data won't push you up the rankings, but it can win you the click. Three verdicts you can repeat to anyone selling you a schema package.SEOAI searchTechnical SEOhttps://codexio.co.uk/insights/best-structured-data-plugin-wordpress-honest-answer-no/https://codexio.co.uk/insights/best-structured-data-plugin-wordpress-honest-answer-no/Mon, 12 Oct 2026 09:00:00 +0100The honest answer to "what's the best structured data plugin for WordPress?" is usually "the one you already have." Here's how to check, configure it properly, and test it in fifteen minutes.SEOTechnical SEOLocal businesshttps://codexio.co.uk/insights/google-spam-update-september-2026-were-hit/https://codexio.co.uk/insights/google-spam-update-september-2026-were-hit/Fri, 09 Oct 2026 09:00:00 +0100Two spam updates in six weeks, and the second is due to finish around 8 October. Here's a fifteen-minute check for whether your site was hit — and an honest triage list if it was.SEOAI searchLocal businesshttps://codexio.co.uk/insights/perplexity-use-chatgpt-partly-thats-not-point/https://codexio.co.uk/insights/perplexity-use-chatgpt-partly-thats-not-point/Wed, 07 Oct 2026 09:00:00 +0100Perplexity pays to use models from OpenAI and Anthropic — but the model is the smallest part of the story. What decides whether an assistant recommends your business is whether its crawler can reach your site, not whose brain it borrows.AI searchSEOTechnical SEOLocal businesshttps://codexio.co.uk/insights/get-recommended-by-chatgpt-checklist-run-clients/https://codexio.co.uk/insights/get-recommended-by-chatgpt-checklist-run-clients/Wed, 07 Oct 2026 09:00:00 +0100Assistants recommend businesses they can retrieve and quote, not the ones with the loudest marketing. Here's the five-step checklist we run for clients — including the monthly test most advice skips.AI searchSEOLocal businessTechnical SEOhttps://codexio.co.uk/insights/small-business-website-builder-bespoke-honest-five-year/https://codexio.co.uk/insights/small-business-website-builder-bespoke-honest-five-year/Tue, 06 Oct 2026 09:00:00 +0100Nearly every roundup we've read on "best website builder" earns commission on signups, so its comparison stops where the money does. We sell the alternative — so here's the full five-year arithmetic, the trade-offs both sides skip, and a ten-minute test you can run before you spend anything.SEOPerformanceLocal businesshttps://codexio.co.uk/insights/how-google-finds-your-pages/https://codexio.co.uk/insights/how-google-finds-your-pages/Mon, 05 Oct 2026 09:00:00 +0100Your site can be brilliant and still invisible. Here's how Google actually discovers, reads and stores pages — and where things go wrong.SEOTechnical SEOhttps://codexio.co.uk/insights/spf-dkim-dmarc-explained/https://codexio.co.uk/insights/spf-dkim-dmarc-explained/Thu, 01 Oct 2026 09:00:00 +0100Three DNS records decide whether your email is trusted. If you've never set them up deliberately, half your outgoing mail is fighting a spam filter.EmailSecurityhttps://codexio.co.uk/insights/security-headers-explained/https://codexio.co.uk/insights/security-headers-explained/Sat, 26 Sep 2026 09:00:00 +0100Security headers are free, take an hour to configure, and close entire categories of attack. Most sites score badly on them. Here's what each one does.SecurityTechnical SEOhttps://codexio.co.uk/insights/core-web-vitals-plain-english/https://codexio.co.uk/insights/core-web-vitals-plain-english/Tue, 22 Sep 2026 09:00:00 +0100Three measurements Google uses to judge how your site feels to real visitors. What they mean, how to check them, and how to fix them.PerformanceSEOhttps://codexio.co.uk/insights/structured-data-rich-results/https://codexio.co.uk/insights/structured-data-rich-results/Sat, 19 Sep 2026 09:00:00 +0100Some listings show stars, FAQs and prices while their neighbours show a plain blue link. The difference is structured data — and it's fully under your control.SEOAI searchhttps://codexio.co.uk/insights/google-business-profile-checklist/https://codexio.co.uk/insights/google-business-profile-checklist/Tue, 08 Sep 2026 09:00:00 +0100The free listing that decides whether you appear in the map pack. Here’s what genuinely moves the needle, and what’s a waste of time.Local businessSEO