AI search
How AI assistants like ChatGPT, Google's AI Overviews, Copilot and Perplexity choose which businesses to recommend — and how to be one of them.
Does structured data help SEO? Three verdicts, no waffle
Structured data won't push you up the rankings, but it can win you the click. Three verdicts you can repeat to anyone selling you a schema package.
Google spam update September 2026: were you hit, and what to do
Two spam updates in six weeks, and the second is due to finish around 8 October. Here's a fifteen-minute check for whether your site was hit — and an honest triage list if it was.
Does Perplexity use ChatGPT? Partly — and why that's not the point
Perplexity pays to use models from OpenAI and Anthropic — but the model is the smallest part of the story. What decides whether an assistant recommends your business is whether its crawler can reach your site, not whose brain it borrows.
How to get recommended by ChatGPT: the checklist we run for clients
Assistants recommend businesses they can retrieve and quote, not the ones with the loudest marketing. Here's the five-step checklist we run for clients — including the monthly test most advice skips.
Structured data: how pages win extra space in Google's results
Some listings show stars, FAQs and prices while their neighbours show a plain blue link. The difference is structured data — and it's fully under your control.
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