Technical SEO
Crawling, indexing, robots.txt, structured data and the plumbing that decides whether search engines can see you.
Does structured data help SEO? Three verdicts, no waffle
Structured data won't push you up the rankings, but it can win you the click. Three verdicts you can repeat to anyone selling you a schema package.
The Best Structured Data Plugin for WordPress: An Honest Answer With No Affiliate Links
The honest answer to "what's the best structured data plugin for WordPress?" is usually "the one you already have." Here's how to check, configure it properly, and test it in fifteen minutes.
Does Perplexity use ChatGPT? Partly — and why that's not the point
Perplexity pays to use models from OpenAI and Anthropic — but the model is the smallest part of the story. What decides whether an assistant recommends your business is whether its crawler can reach your site, not whose brain it borrows.
How to get recommended by ChatGPT: the checklist we run for clients
Assistants recommend businesses they can retrieve and quote, not the ones with the loudest marketing. Here's the five-step checklist we run for clients — including the monthly test most advice skips.
How Google finds your pages: crawling and indexing, explained
Your site can be brilliant and still invisible. Here's how Google actually discovers, reads and stores pages — and where things go wrong.
Security headers explained: what they do and how to get an A grade
Security headers are free, take an hour to configure, and close entire categories of attack. Most sites score badly on them. Here's what each one does.
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